Our Values
At Litto Howler, our values guide everything we do — from how we make our products to how we care for our community. These aren’t just words — they’re woven into every leash, every story, and every decision.
Asian American + Woman-Owned Small Business
Litto Howler is proudly Asian American and woman-owned, built by a close-knit team made up of 80% family. When you support us, you're doing more than buying a leash — you're investing in a dream, uplifting a community, and standing beside voices that are often underrepresented.
Your support allows us to show other minority women that they can take up space, lead with purpose, and build something of their own. We’re not just a leash brand — we’re a mission-driven business working to make a lasting impact in this industry.
We don’t cut corners. Every product reflects our commitment to thoughtful design, sustainable practices, and efficient, responsible production. At Litto Howler, we’re here to do things differently — and better — for both people and pups.
Sustainability
At Litto Howler, we oversee every step of our manufacturing process — from design to final stitch. This hands-on approach ensures the quality we stand for and upholds the standard we promise to our #LittoFam.
All of our leashes are handcrafted by real people, not machines. This not only supports ethical production but also allows us to minimize waste at every stage. Nothing is mass-produced, and nothing is wasted.
We’re proud to lead with intention — using biodegradable and recyclable packaging only and encouraging our community to reuse, reduce, and recycle. Sustainability isn’t just a buzzword for us; it’s a responsibility we carry with purpose.
Rep Recycling Program
In our ongoing commitment to sustainability, we created the Rep Recycling Program — a way for our ambassadors to give their gently used Litto Howler gear a meaningful second life.
Instead of letting unused leashes and collars sit in a closet, our reps can send them back to us. We upcycle and donate that gear to foster dogs or local animal shelters. When those pups find their forever homes, they get to take the gear with them — a small but powerful way to help them start the next chapter feeling loved, equipped, and ready.
It’s our way of combining community, care, and sustainability — and making sure every leash tells more than one story.
Repairs & Alterations
We stand by the quality of our gear — and when we say a Litto Howler leash is built to last, we mean it. Every leash is handcrafted for durability and longevity, but we also know that accidents (and puppy teeth!) happen.
That’s why we offer a repair and alteration service to extend the life of your gear. For our local community, we provide in-store repairs to save on shipping and reduce our environmental impact. It’s a small way we’re working to minimize waste and our carbon footprint.
Not local? No problem. Mail-in repairs typically have a quick turnaround time of just 1–5 business days, because we know how important it is to get back out there with your pup.
Ethical Practices
Every product we offer is made with care — not just for your pup, but for the people and planet behind the scenes. From our leashes to our apparel, ethical and sustainable practices are at the heart of everything we do.
Our climbing ropes are sourced sustainably from Europe, ensuring both durability and responsibility. Our apparel is ethically made right here in Los Angeles by a team that’s 98% minority-led — all paid fair, living wages.
We’re also proud to use U.S.-grown, organic cotton that’s cultivated with environmentally friendly methods. It’s just one more way we’re making thoughtful choices that support people, protect the planet, and reflect the values we live by.